A major pharmaceutical company needed to train their workforce about how to approach doctors to make them aware of their products. Doctor Mache provided them with insight and strategies to get their messages across.
Typical Client Results
A midsized pharmaceutical company wanted to teach their workforce about the patient population they were serving and why their products were important to them. The sales force gained new insight as to how to present their products to physicians and how to better promote their products relative to competitive products in the marketplace.
A midsized OTC company wanted to identify brand extension opportunities and help their upper management think beyond the limits of their organization. Doctor Mache identified new ways to extend their products, identified possible affiliates to co-market their products and help them evaluate new products that were under consideration.
